Newspaper Advert Research

BBC Documentary ad - Newspaper 1/2 page.

Little Text , text which is there gives brief outline of theme. Good use of imagery ad colour to grab audience .
Same target audience as my documentary therefore very useful source to see
how institution target the audience.
Lots of colourful graphics and strong colours such as pink.


Channel 4 documentary ad -Newspaper - 1/2 page

Targeting towards adults older viewers than mine, Therefore less bright colours and uses techniques to attract audience for example the sheep above the bed in compassion to the Bright colours and graphics of the BBC 3 ad

Analysis adverts which I have sourced from newspapers will help me to make my advert conform to the normal advertised for documentary adverts while also showing me areas which advertises have used to work against conventions, for example the first advert shows how the advert conforms with giving the audience blunt information on the programme while it doesn't conform with using detailed graphics and tag lines. I shall seek to use these in my documentary as I feel these really make the reader want to see the documentary and offer a taste of the documentary

Newspaper Advert Research

Newspaper adverts come in many different sizes and as I am going to produce an advert for my documentary I need to consider what size my advert is going to be. The diagram below shows the average common sizes for adverts in any newspaper.

As my advert is very visually impacting I feel the 1/2 page advert would be the most suitable for my advert , it would make my advert pop from the page and make the reader notice them compared to the smaller sizes.

As my target market is focused on a younger generation I would place my advert within a newspaper such as "The Sun" or "The I" as these newspapers are the ones with the youngest readership

Nurse Interview

What are you thought on young people and drink?

Drinking access amount of alcohol at a young age can lead to very bad decisions, like having sex which is not safe or driving at all times though the young person is aware is aware of it.

Do you feel there needs to more education of awareness on the binge drinking?

Yes I do, Teenagers need to learn how to safety enjoy themselves without putting their bodies at least due to the huge volume of alcohol they consume. Today’s teens need to learn to respect alcohol.

How does binge drinking at a young age affect the body in later life?

Drinking alcohol at young age affects at the higher rate of tumours of the breast, the liver and the mouth along with an added susceptibility to the high blood pressure. Drinking alcohol can also lead to very serious mental and physical health problems later on in their adult lives.

Consumption of alcohol at the young age causes damages to the cirrhosis of the liver. The cleaning of the toxins out of our body is done by the cirrhosis of the liver and this stops the functioning on alcohol abuse.

The stomach lining is irritated and vomiting is a visible result in most cases. Heavy drinking can also lead to stomach problems and ulcers. Stomach ulcers are also affected on alcohol abuse that leads to internal bleeding.

Drinking of alcohol by the young people binge drink can risk very seriously on the damage to their brains then and rising memory loss later on in the adulthood. The brain functioning of the young is depressed on alcohol drinking.

Research Information

I found a really useful piece of iformation all about the effects of drinking later in life.

http://www.indiastudychannel.com/resources/130122-Effects-Drinking-Alcohol-at-Young-Age.aspx

Filming open scene

Using Feedback from social networking....

Intresting Post Found on Internet- Research

Teenagers in the media
Are teenagers represented fairly in the media?
Like
•11 comments•6326 views
23rd January 2008

‘Young people’ you hear about them a lot in the media. Either portrayed as anti-social yobs that all drink, smoke and have sexual intercourse on a daily basis. Or else they are portrayed as victimised and the future of the world we live in. Both are true, to some extent. But which of the two is the most correct?

The controversial law of ASBOs was passed in order to attempt to control teenagers and prevent anti-social behaviour in the streets. I’ll be the first to admit that this problem is not mere fabrication, however it is as if teenagers are the only ones ever to be caught relieving themselves on the street. There are plenty of adults who go out and get drunk on a Friday night. I don’t see why teenagers should be blamed for all drunken conduct and vandalism. There are certainly a percentage that are exactly as the media portrays them, however I think that these numbers are much less than most people think. There are certain individuals who lead these groups and if they were to be removed there would be a lot less drunken disorderly conduct among teenagers.

There has also been a lot of complaining about the latter view of teenagers in the media. Many adults protest that ‘children are the future’ and that they are being misrepresented. This is hardly true. What is shown in the media is correct, entirely correct in most cases. There are plenty of teenagers who act in exactly the way the media portrays them. However, this is not to say that all of them do. There are also plenty who are intelligent and care about other people and the world around them. Normal people, really, who just happen to be teenagers. These people are obviously not shown in the media because there is nothing to report about them. They don’t do anything news worthy particularly. Getting an A* in English is not what the media is interested in, they’d much rather a drunken fight or date rape.

While we’re on the subject I’d like to thank the patronising person that started calling teenagers ‘young people’. ‘Teenagers’ is just fine, thanks. We know that is what we are; we don’t need ‘euphemisms’. We’re not about to start calling toddlers and babies ‘new people’ instead, are we? That may sound ridiculous but there’s this wide spread political correctness surrounding sensitive issues that almost merits censorship. How are we ever going to get to the bottom of things when we are too afraid of offending anyone? You offend everyone that you disagree with. I could be offending someone with this article, but I can’t bring myself to care because it’s my view and it’s their problem if they don’t like it.

To be fair, the media are not misrepresenting teenagers, they are merely reporting the bad side of them. This is obviously the most interesting side of what teenagers are up to, and of course the media thrives on scandal. It is simply important for older people to know that this is not the whole story and that not all teenagers are this way. Thankfully, I think most adults are sensible enough to see this however there are always a few who will believe what they read in the newspapers. It is human nature to thrive on the scandal.



Key Point ------->.To be fair, the media are not misrepresenting teenagers, they are merely reporting the bad side of them. Will enter this viewpoint into my documentary.

Using social Networking to gain audience feedback

I posted my media blog onto my own personal blogging account under the website Tumblr and Facebook, to gain feedback from my audience.

Shooting Script

Click upon the image to enlarge

Double Page Spread Analysis

Target Market for this print : Females who enjoy reality TV , soical standard B-C

Developing Print

Print- Developing Intial Designs

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